“I’ve learned this over the last 10-15 years more than I knew it at the time when I was actually in the business. Whatever storyline you’re going to launch, whatever character you’re going to launch, that angle, that story has to begin with either an inciting incident – as you would say in the film industry – or an angle, as you would refer to it probably in wrestling. But there has to be a reason for it. You have to be able to answer the question, ‘Why?’ I put this on social media the other day. The one question that could help so many people who are producing wrestling right now is, ‘Why?’ Why are you doing what you’re doing?” (h/t Wrestling INC)