Before the COVID-19 pandemic, WWE Chairman Vince McMahon was eager to make changes to the WWE Live Event formula to increase overall attendance at these shows. Now, it seems like some of these changes will come into effect this year following the biggest event WrestleMania.
On top of the return of Saturday Night’s Main Event to the schedule following WrestleMania, WWE has filed to trademark ‘WWE Sunday Stunner’ for other upcoming events as well. The following is from the USPTO regarding the recent WWE trademark:
WWE SUNDAY STUNNER™ trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.
