With WWE experiencing tremendous business success across various avenues, merchandise sales have become a frequent topic of conversation, particularly regarding which WWE superstar is leading in this category. According to Fightful Select‘s Sean Ross Sapp, Cody Rhodes has consistently held the top position as WWE’s biggest merch mover. Despite occasional online speculation about other superstars, Rhodes remains at the peak, driving sales “consistently” and “for quite a while.”
The “American Nightmare” Effect on WWE Shop Sales
Cody Rhodes, who currently reigns as WWE Undisputed Champion, boasts an impressive 326 Cody-specific items on WWE Shop and another 129 products on WWE Euroshop. From t-shirts, hoodies, hats, and sweatshirts to exclusive commemorative plaques, title side plates, and even babygrows, Rhodes’ merchandise has been a fan-favorite selection. Outside of Premium Live Event-themed merch or WWE-branded items at live shows, Cody’s merchandise often leads in popularity, showcasing the American Nightmare’s continued resonance with WWE fans worldwide.
Impact of Rhodes’ Merchandise Success on WWE’s Business
Rhodes’ merch dominance not only highlights his star power but also reinforces his position as one of WWE’s top draws. This success translates into significant revenue for WWE, making Cody Rhodes a key asset for the company’s brand and marketability.
As WWE continues to see surges in fan engagement and business success, Cody’s influence as a top merchandise seller underscores his role as a major force in the promotion’s ongoing success.