WWE Reports: WWE’s Netflix Deal May Shape 2025 Draft and Brand Split Strategy

As WWE prepares for RAW’s debut on Netflix in January 2025, major changes are expected in the roster structure. Top WWE stars like Cody Rhodes, CM Punk, and Roman Reigns have reportedly been requested by Netflix to appear on RAW, setting the stage for an exciting new era. According to sources, this may impact WWE’s 2025 draft, with a possible brand split still under consideration to distinguish the rosters for RAW on Netflix and SmackDown on the USA Network.

Netflix Requests Top Stars for RAW’s 2025 Debut

With RAW moving to Netflix, the streaming giant has requested that major WWE superstars, including Cody Rhodes, Roman Reigns, and CM Punk, take prominent roles on the show. The debut of WWE’s flagship program on Netflix marks a new chapter in WWE’s programming, and Netflix’s influence could shape the future of WWE’s roster in significant ways. By spotlighting these top stars, WWE aims to draw in a wider streaming audience, while retaining its core fan base.

This request from Netflix has created a unique challenge, as WWE considers how best to allocate talent across RAW and SmackDown in 2025.

WWE Brand Split Could Return with RAW and SmackDown Needing Distinct Rosters

The prospect of a brand split in 2025 appears likely, as each show will need its own set of talent to create distinctive programming on separate networks. According to Fightful Select, while a draft and brand split are not finalized, WWE is considering them to balance RAW’s and SmackDown’s rosters. The two-brand format could give each show a unique identity, aligning with Netflix’s desire to feature star power on RAW and potentially revitalizing fan interest in both programs.

Currently, the decision regarding which talent will represent each brand remains undecided, with no official information given to WWE superstars about their future brand placements.

The Implications of the 2025 Draft and Brand Split

If WWE moves forward with a brand split, fans can expect clearer boundaries between RAW and SmackDown, similar to past brand divisions. This setup could lead to exclusive storylines, rivalries, and title chases on each brand, creating a renewed sense of competition. As WWE finalizes the rosters and makes decisions on where stars like Cody Rhodes and Roman Reigns will land, fans will be eager to see the draft’s impact on both shows.

WWE’s Netflix partnership may bring significant changes to the roster in 2025, with Netflix’s request for top stars on RAW likely influencing the direction of the draft and a possible brand split. As WWE plans for its streaming debut on Netflix and aligns its programming, fans can expect a fresh approach to WWE’s two-flagship show structure. Stay tuned for more updates on the 2025 WWE Draft and brand split as details continue to emerge.

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